The underlying assets that make up today's metaverse, e.g. the interface, sky, game assets, avatars etc are either static or on centralised servers or on solutions that may eventually remove content when the storage costs are not covered. Roblox games can only be created with Roblox Studio, are restricted to being played within the Roblox App, are mostly discovered using the Roblox discovery portal. It is monetised with Robux using the Roblox Marketplace, with all customer contact and financial information retained by Roblox itself. This gives Roblox all kinds of natural advantages, from resisting competition to locking in their audience, as well as preventing their content creators from gaining any negotiating leverage.